Digital marketing is an ever-changing industry that provides ample opportunity for change year over year. To keep up with trends and harness the power of your 2019 data, your digital marketing strategy should be updated every single year.
To make sure you’re in-the-know on everything 2020 has to offer digital marketing, here are six digital marketing resolutions your team should make in 2020.
Optimize your online presence
If you want people to come to your website and stay on it, it’s important that you take steps to make your site as optimized and user-friendly as possible. January 2020 is as good a time as any to assess what your site looks like from a user standpoint and see where you can make it even better. This includes the flow of information, how users are expected to reach pages you want them to click on and how your keywords are performing.
And if your website isn’t mobile-friendly by 2020, you’re officially behind the curve. Google algorithms already favor optimized websites over non-optimized ones and that’s only going to continue to be the pattern. Search engines are also starting to knock websites with slow site speeds, which already plays a huge part in bounce rates for customers.
Create exceptional content that makes an impact (and reinvent ones that already exist)
2020: The year everyone should finally end putting out mediocre content. SEO isn’t just about publishing 500+ words stuffed with hard-to-read keywords and phrases no human would actually use (sorry SEO experts). Start really thinking about your content strategy from a higher level to see where you can provide users with content they actually care about—and information that actually answers their questions rather than leaving them searching for more.
You should also look over what content you have that already exists to see if and how you can reoptimize it or repurpose it to give it a new life. There may be opportunities that you missed for certain keywords or you can add to your existing post with new information and graphics. 2020 can also be about working smarter, not harder!
Rethink your Paid Media strategy
Stop sending out mass ads to people who don’t care for your product—or ones who are already buying it for that matter. Take steps to really weed through your data to figure out exactly who you should be spending money targeting, including what platform you’re using (LinkedIn is better for B2B, health and wellness companies may find more success on Instagram, etc.) and both high- and low-performing keywords.
It can also be helpful to look through your campaigns to see if you can simplify your organization or redesign current ads to re-engage your audience. Just because something is working well doesn’t mean it can’t be better.
Find more ways to automate your efforts
According to the Digital Marketing Institute, businesses that use automation drive a 14% in sales productivity and a 12% reduction in marketing overheads. There are far too many companies offering automated services to still be doing every single task by hand. Your team can automate customer communications and lead nurturing through email campaigns, content scheduling, social media management, market research, and so much more.
Automation can help put your digital marketing on auto-pilot, freeing up time to focus on strategy and client support instead. Automation can also give you a better understanding of seasonal and yearly trends to help you stay on top of the curve, taking your marketing from reactive to proactive with the help of a system whose job it is to stay organized and in control.
Improve your customer experience
It costs five times more to attract a new customer than it costs to retain a current one. Whether you’re a digital marketing agency or a B2B, there’s always room to improve your customer experience. Good customer service is important to every single business and taking the time to ask your customers for reviews or engage directly with your customers face-to-face is one of the best ways to see where you can improve.
See where you can give back to your customers in 2020 and work on building stronger relationships through an improved customer experience that’s focused on retention.
Try something new (at least once!)
And most importantly: Don’t be afraid to try something new this year. The opportunities are endless when it comes to digital marketing and being afraid of stepping out of the box is the only way to guarantee that you’ll never maximize your potential.
We highly encourage giving your creative team space (and the directive!) to try something new. That means working hard to give them enough time to really think and strategize on a project and execute it to its fullest potential. Without that time and space for creativity, you’re never going to do something new, so make it a priority in 2020.
2020 is the year of getting better and doing more when it comes to digital marketing. We can’t wait to see what everyone comes up with and how the industry evolves and learning how we can evolve right alongside it.
Looking to make an impact with your digital marketing? We can help. Contact us today to learn more about what your business can do for your business and how 2020 can be your best year yet.