There are more than 32.5 million businesses in the United States, all vying for customers’ attention online or in-person.  Think about the last thing you bought. Whether it was a coffee at the local cafe or a new pair of boots online, there was something about the brand that made you purchase its product.  Maybe … Continued

There are a lot of moving parts to sort through when managing an ever evolving brand or business. We hone in on your goals and provide metrics of value to you and your stakeholders. An extra set of eyes and hands can go a long way when reaching maximum effectiveness with your audiences. Performance data, … Continued

  Tools & Tricks to maximize productivity An essential part of business now and in the future is being able to effectively and efficiently work from home or away from the office. When you work remote you have to adjust accordingly to your new schedule and way of communication with your peers and team members. … Continued

We are proud to announce that MAKE Digital Group’s CEO, Evan Kirsch has been accepted into the Helzberg Entrepreneurial Mentoring Program (HEMP), a prestigious three-year mentorship program. Founded in 1995 by former Founder and President of Helzberg Diamonds, Barnett Helzberg Jr., the competitive program is designed to strengthen businesses and members by cultivating relationships between … Continued

Marketers define brand personality as a set of human characteristics associated with a brand. Having a defined brand personality guides your brand’s expression and representation in the real world. It actively shapes the way people feel about and interact with your company, and makes sure your company resonates with the right customer. Your brand personality … Continued

  WHAT IS BRANDING AND WHY IS IT IMPORTANT? There is confusion around branding because there are multiple definitions of it. Branding used to be defined as a name, slogan, logo, or design that identifies products or services of a company. It was also identified as the elements that differentiated the goods or services from … Continued

It’s no doubt that Pokemon Go has taken the world by storm. With more than 20 million daily active users and 75 million downloads, everything points to the app being a runaway success. Throw in the fact that it’s being used twice as much as the Facebook app on 5.38 million Android devices. It’s kind … Continued