I hear it a lot: “Why hire a copywriter? I am perfectly capable of writing myself!” And the conversation naturally lends itself to breaking down what a copywriter does outside of just putting words on paper. For example, these questions can usually differentiate between an average writer and someone whose job it is to convert … Continued
There are a lot of moving parts to sort through when managing an ever evolving brand or business. We hone in on your goals and provide metrics of value to you and your stakeholders. An extra set of eyes and hands can go a long way when reaching maximum effectiveness with your audiences. Performance data, … Continued
When it comes to social media strategy, not all industries are created equal. At MAKE Digital Group, we treat each customer’s social media strategy differently depending on their industry and their business goals. Here are a few facts about social media strategies for restaurants: 93% of consumers say online reviews impact their decisions 84% of … Continued
Congrats! You’ve landed a summer marketing internship — but, now what? The first, and most important thing I can tell you is that internships are really what you make of it. Take this opportunity to ask questions and learn from the people who have experience around you. You won’t always go on coffee runs or do … Continued
So you’re stuck. Truthfully, we’ve all been there. You’re supposed to be racking up content for the brand or agency that you represent, and the ideas just aren’t flowing. No worries, you’re not alone. We’ve all been there. The expectations of consumers are getting higher and higher, and it’s your job to create engaging … Continued
This is by no means a guide on how to dominate SEO in 2018. What it actually is, is a list of important factors to consider as you tackle SEO in 2018. So, go ahead! Pick and chose the strategies you want to put forth into your strategy this year… we won’t be offended. … Continued
Do you know the difference between content marketing for B2B (business-to-business) versus B2C (business-to-consumer)? While B2B and B2C content marketing share a lot of common ground, B2B content typically focuses on informing and educating while B2C content focuses on inspiration. This is usually because a B2B purchase is based more on logic and a B2C … Continued
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