There are more than 32.5 million businesses in the United States, all vying for customers’ attention online or in-person.  Think about the last thing you bought. Whether it was a coffee at the local cafe or a new pair of boots online, there was something about the brand that made you purchase its product.  Maybe … Continued

The goal of your business is to fulfill customer needs by selling the products and services that you really believe in. The first part of your marketing efforts might be dedicated to grabbing consumer attention, but what do you do once you have it? How do you actually figure out how to sell in email … Continued

  We all get emails from our favorite brands or businesses we frequent, whether they are talking about their next big promotion, trying to get you to schedule your next haircut, or telling you the new big industry updates. But how often do you actually click on the link?  And get to the place they’re … Continued

Every few years, it’s important that you take a step back and critically look at your branding and marketing. Does it still align with your mission and vision? Is it still relevant to modern times?  But today, we’re asking another question: Is your brand cheugy? This word, albeit made up by a TikToker named Gaby … Continued

Digital marketing is a constantly changing field. In a world where Jeff Bezos and Elon Musk have brought innovation to the forefront of community engagement, of course we will modify the way we reach consumers.  As each company focuses their marketing efforts on SEO and digital strategy, it’s easy to forget the marketing basics. It’s … Continued

Nothing about this time is normal. From our entire team working remotely to figuring out that many of those meetings could have actually been emails (who feels that with us?), marketing during COVID-19 has shaken up our traditional strategies and ways of working in more ways than one. And we know we’re not alone. Companies … Continued

There are a lot of moving parts to sort through when managing an ever evolving brand or business. We hone in on your goals and provide metrics of value to you and your stakeholders. An extra set of eyes and hands can go a long way when reaching maximum effectiveness with your audiences. Performance data, … Continued

  Tools & Tricks to maximize productivity An essential part of business now and in the future is being able to effectively and efficiently work from home or away from the office. When you work remote you have to adjust accordingly to your new schedule and way of communication with your peers and team members. … Continued

We are proud to announce that MAKE Digital Group’s CEO, Evan Kirsch has been accepted into the Helzberg Entrepreneurial Mentoring Program (HEMP), a prestigious three-year mentorship program. Founded in 1995 by former Founder and President of Helzberg Diamonds, Barnett Helzberg Jr., the competitive program is designed to strengthen businesses and members by cultivating relationships between … Continued

When it comes to social media strategy, not all industries are created equal. At MAKE Digital Group, we treat each customer’s social media strategy differently depending on their industry and their business goals.  Here are a few facts about social media strategies for restaurants: 93% of consumers say online reviews impact their decisions 84% of … Continued

Brie Stiens is MAKE Digital Group’s Marketing Project Manager. She works with Asana each and every day to make sure tasks are neatly organized, correctly allocated, and properly notated.  When deciding which marketing project management software to use, our team landed on Asana because of its clean and user-friendly format and its ability to effectively … Continued

  Congrats! You’ve landed a summer marketing internship — but, now what? The first, and most important thing I can tell you is that internships are really what you make of it. Take this opportunity to ask questions and learn from the people who have experience around you. You won’t always go on coffee runs or do … Continued

At MAKE Digital Group, we’re more than a digital marketing agency that simply works to get tasks done and deliverables out the door. We’re a team that leads with innovation and creative insight to help bridge the divide between companies and sound digital marketing strategies.     It starts with good leadership.   And – … Continued

Contrary to popular belief – email marketing is not dead. Nielsen even indicates that it’s one of the best ways to encourage your customers to take action. 81% of retailers have indicated that email marketing is their most effective avenue for driving customer acquisition and retention (followed closely by social media).     There are … Continued

As a small, or even medium-sized business, you know the drill. Your day is filled with anything from business finances to (attempting) social media curation. You grow accustomed to doing most everything yourself. After all, who knows your business and customers better than you? If that weren’t enough, you don’t have the funds to bring … Continued

  Digital marketing is an undeniable element of successful marketing. Yet, 49% of organizations admit they are doing digital marketing without a strategy. If you’re pursuing digital marketing without a plan of action, it can leave you without a sense of direction or leave different elements of your strategy disintegrated. Without a strategy, organizations aren’t … Continued

  We can often feel like we’re suddenly scrambling around trying to get our final things done in the last few minutes of our workday. Many of us even look up and it’s five minutes past our leave time, so we shove everything in a bag and head out. Even though there are only so … Continued

1. MOBILE-FRIENDLY SITES   Do we really need an explanation here? Long gone are the days when searching was done on a PC. Most search is now done on mobile devices. If your site is not mobile friendly, not only will you get penalized by Google, but you might as well be telling your visitors … Continued

By the end of 2018, mobile devices are to represent 79% of global internet use. That’s huge! Plus, most people won’t even recommend your business if they’re not able to properly view your site on the go. This makes it crucial that your site is easy to maneuver, is visually appealing and keeps users engaged … Continued

Back in April, our very own founder and fearless leader Andrea Kirsch had the opportunity to speak to the Senior Capstone Students of communications studies at the University of Missouri-Kansas City and gave the students some advice on what to expect post graduation from the perspective of someone who’s in the Kansas City Digital Marketing … Continued

This is by no means a guide on how to dominate SEO in 2018. What it actually is, is a list of important factors to consider as you tackle SEO in 2018. So, go ahead! Pick and chose the strategies you want to put forth into your strategy this year… we won’t be offended.   … Continued

  Before jumping into which metrics are vital, let’s first establish what social media metrics even are. According to TechTarget Network, social media metrics are described as the use of data to gauge the impact of social media activity on a company’s revenue. Measuring or metrics tools are usually set up within a social media … Continued

  So you have a website? That’s a great first step, but – it’s like having a store, and no one knowing anything about it. So, the real question is how do you attract people to visit your website like you would attract people to visit your store? First things first… You’ll want to develop … Continued

  WHAT IS DATA-DRIVEN WEBSITE DESIGN Data-driven website design is the process by which the structure, layout, and functionality of a website are considered, based on actual usage and site analytics. In a time when we have more data than we know what to do with, how can you use all that information to improve … Continued

  The 2017 Digital Trends Report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends for 2017. This includes challenges and opportunities that marketers need to be aware of and covers topics like customer experience, personalization, mobile, and data-driven marketing. The report is based on a global … Continued

  A shopping basket in one hand and a smartphone in the other. Shoppers are now using mobile devices to do research, compare prices and make their final purchase. While people use mobile in 45% of all shopping outings, the majority of sales still happen in-store. As a matter of fact, more than 90% of … Continued

  “Hey Siri, what’s the weather like today?” Sound familiar? It’s called voice search. “Voice search” refers to your smartphone or desktop computer that has a digital personal assistant or an entry point that uses voice, like Apple’s Siri or Amazon’s Echo, Alexa. Here are some voice search statistics that you should know… Voice search … Continued

With today’s growing e-commerce shopping trends, 87% of consumers would rather purchase directly from a brand online if available. From the first cash register invented 137 years ago to mobile payment apps in today’s world, technology and digital advances have revolutionized the way we pay. Going digital is vital to many business’ long-term success in … Continued

  At MAKE, we’re pretty much obsessed with Adobe Character Animator. It’s user friendly, and when we use it to create content for clients, we get the best feedback. However, a solid video strategy doesn’t always start with understanding the tools used to create it, but rather, the client. When creating an animated video, a … Continued