If you haven’t heard, the battle between the top social media platforms has hit a turning point with the most recent Instagram updates: the platform is moving away from pictures and focusing on other avenues. According to the head of Instagram, Adam Mosseri, the app now identifies as an overall entertainment platform rather than a … Continued

Every two seconds, someone new joins LinkedIn.  Every new follower on LinkedIn is an opportunity for a broader audience. But how do you find and connect with these new professionals? When you learn how to amplify your brand on LinkedIn, you maximize your ability to meet people where they’re at and get more followers on … Continued

There are a lot of moving parts to sort through when managing an ever evolving brand or business. We hone in on your goals and provide metrics of value to you and your stakeholders. An extra set of eyes and hands can go a long way when reaching maximum effectiveness with your audiences. Performance data, … Continued

  Tools & Tricks to maximize productivity An essential part of business now and in the future is being able to effectively and efficiently work from home or away from the office. When you work remote you have to adjust accordingly to your new schedule and way of communication with your peers and team members. … Continued

When it comes to social media strategy, not all industries are created equal. At MAKE Digital Group, we treat each customer’s social media strategy differently depending on their industry and their business goals.  Here are a few facts about social media strategies for restaurants: 93% of consumers say online reviews impact their decisions 84% of … Continued

  Congrats! You’ve landed a summer marketing internship — but, now what? The first, and most important thing I can tell you is that internships are really what you make of it. Take this opportunity to ask questions and learn from the people who have experience around you. You won’t always go on coffee runs or do … Continued

Like most companies, you probably have questions about when to engage in social media & strategic services from someone on the outside of your organization. In this post, we provide answers to some commonly asked questions. These will help you figure out if you need a social media team.   Can I take care of … Continued

  By now you should be aware that the landscape of social media is ever-changing, ever-evolving, and rapidly transforming into new avenues for businesses to grow. Facebook in and of itself has seen such massive growth and changes to its platform, particularly in how businesses are utilizing it. Facebook’s growth seems endless. As mentioned prior, … Continued

  In 2017, 81 percent of U.S. Americans have a social media profile, representing a five percent growth compared to the previous year, according to Statista. Whether it’s your personal account or for your business, your social media matters. We made a list of the top 10 ways you can improve your social media platforms. … Continued

  Before jumping into which metrics are vital, let’s first establish what social media metrics even are. According to TechTarget Network, social media metrics are described as the use of data to gauge the impact of social media activity on a company’s revenue. Measuring or metrics tools are usually set up within a social media … Continued