Facebook has become the U2 of social media platforms. It’s constantly reinventing itself to stay relevant. But, at the same time, making us scratch our heads at some of the newly added updates and materials. There’s new social media platforms coming out all the time. Predictions are already being made on who the next big name will be in social media, but there’s no denying that Facebook is a classic that is going to keep up with the times and innovate the very landscape of the game to do so.
Use our 10 tips to getting real, satisfying results on Facebook. Your business process for content creation and digital marketing can become a measurable avenue with guaranteed ROI.
IN-DEPTH ENGAGEMENT MATTERS…A LOT
Quality engagement with your audience is a key way to grow your client base. Respond to comments from brand advocates (aka superfans) or reach out to industry thought leaders about your company. Getting them involved are perfect starting points to up your engagement. Once you have those brand advocates on board, you have what basically comes down to free marketing and advertising. And, it’s all coming from people who genuinely love what your company is doing.
Don’t be that overly corporate brand that has an awkward social presence and zero personality. Show a real glimpse of who your brand and company are to your audience. Whatever you do, focus on being personable and getting creative – the audience engagement will increase from there.
CREATE UNIQUE CONTENT
As important as sharing relevant industry news is to your audience, producing your own content is the #1 way to make your company stand out.
USE FACEBOOK INSIGHTS (THE RIGHT WAY)
Tracking post performance is one of the most important parts of Facebook marketing. For starters, simply go into insights and study what posts get the most engagement & reach. Then, emulate that style to increase audience interest.
AND DON’T FORGET TO CHECK OUT COMPETITORS
Insights offers an awesome feature called ‘Pages to Watch’ that shows pages similar to yours on Facebook. This will show you important info on their likes, engagement, and overall ranking compared to where you’re at. Use this tool to research what’s working for others and recreate it with your brand’s own spin.
DEVELOP A SOLID LEAD MAGNET
Lead magnets are the special somethings your company can offer to prove your value in the eyes of consumers. Coupons, webinars, discounts, bonus items; the possibilities are endless for every industry yet essentially incentivize new customers towards your business (and Facebook page).
PLACE YOUR LEAD MAGNET WHERE IT CAN DO ITS JOB
Put your lead magnet, no matter what kind, on a site like Leadpages where it is designed to collect emails of the potential clients/interested consumers.
COLLECT CONTACTS FOR EMAIL MARKETING
Email marketing is the best way to get in front of your audience! Over time, develop a robust contact list so your business has a solid following that receives current offers, up-to-date news via email newsletters. These tools are invaluable for building up brand awareness and an engaged audience.
CREATE FACEBOOK ADS TO DRIVE BUSINESS
When you have a lead magnet in place, use Facebook ads to drive your FB audience towards the page and in turn, your website and business. Then, your circle of potential clients will continuously widen.
ESPECIALLY IMPORTANT IS STICKING TO YOUR STRATEGY
The only way to ensure all the previous steps work is to develop an overall strategy that has a specific goal. Once your company has that in mind, every aspect of digital marketing, and specifically Facebook marketing, will bring business.
The right message at the right time can be instrumental in making your company launch to a whole new level of success. Use our in-depth social strategies to empower your company to make a name in your industry. MAKE Digital Group has experience harnessing that knowledge. With proven methods that translate into results and increased traffic, MAKE your ideas happen today.
We Can Help
Finally, are you not seeing measurable results even though you’ve spent a ton of time (and a ton of money)? Or, are you seeing some results, but know you could be doing better? If you’re not using Facebook efficiently or not using it at all, you could be missing out on hundreds or thousands of dollars PER DAY in revenue for your business! Click below to schedule a free 60-minute strategy session with some of our digital marketing specialists to maximize your social media efforts and increase your ROI.