In today’s digital-first marketplace, having an effective digital marketing strategy is crucial for businesses of all sizes. Digital marketing differs from traditional marketing by leveraging online channels like search engines, social media, and email to reach specific audiences in real-time, offering greater flexibility, measurable results, and cost-effective strategies compared to traditional methods like billboards, TV, or radio advertising.
Whether you’re a B2B company building relationships or a B2C brand connecting directly with consumers, the right mix of digital marketing efforts can help you increase brand awareness, attract new customers, and drive measurable results. With so many types of digital marketing to choose from, where should you begin? Let’s break it down.
Start with Your Digital Marketing Goals
Before diving into specific tactics, it’s important to define your marketing goals. Are you looking to boost website traffic, increase your conversion rate, grow an email list, or improve your rankings on search engine results? Knowing your objectives will help you determine which key performance indicators (KPIs) are most valuable, which digital marketing channels to prioritize and how to allocate your marketing budget.
Drive Lead Generation with Paid Media
Search Advertising
If you’re looking to drive lead generation for your business, search campaigns on platforms like Google Ads are a great option. Paid ads appear at the top of search engine results giving you immediate visibility to specific audience segments. Landing pages optimized for your PPC campaigns can help maximize conversions and ensure your marketing budget is well spent.
Social Media Ads
Platforms like Facebook, Instagram, and LinkedIn allow you to run highly targeted digital ads based on demographics, interests, and behaviors. Social platforms are ideal for creating engaging social media posts that connect with your audience in real-time.
Stay Connected with Email Marketing
Building an email list and crafting personalized email marketing campaigns is one of the most cost-effective forms of digital marketing. With tools for automation and marketing analytics, email campaigns allow you to reach your audience directly with high-quality content and marketing messages directly to their smartphones and mobile devices.
The Power of SEO and Content Marketing
Search Engine Optimization (SEO)
A longer-term strategy like SEO helps your website organically rank higher on search engine results pages (SERPs), making it easier for potential customers to find you. MAKE’s SEO services can be distilled into 5 categories:
1. Keyword research to create enticing search engine optimized content
2. On-page optimizations (like page titles, meta descriptions, alt text and more)
3. Technical optimizations (updating and optimizing technical elements of the website such as crawling and indexing)
4. Off-page efforts (such as procurement of inbound links)
5. Local optimization for Google My Business and other directories
These efforts combined with building backlinks and creating quality content, SEO establishes your online presence and drives organic traffic. While building value from SEO efforts can take time, the long-term benefits are significant, as it helps your business rank higher on search engines organically, reducing reliance on ongoing PPC campaigns and paid media budgets.
Content Marketing
Content marketing goes hand-in-hand with an SEO strategy. What’s the difference? SEO is the technical aspect of making your content more visible to search engines, while content marketing focuses on creating valuable and engaging material for your audience. By developing types of content like blogs, guides, or video content tailored to your target audience, you can provide value while boosting your visibility. The benefits of digital marketing like this include better engagement, stronger brand awareness, and the ability to establish authority in your industry.
Track Your Efforts with Marketing Analytics
No digital marketing plan is complete without tracking your success. Tools like marketing analytics platforms help you measure key metrics like conversion rate, click-through rates, and overall ROI for efforts like search engine marketing. Regularly reviewing your KPIs ensures that your digital marketing campaigns are on track and gives you insights to optimize your customer experience.
Tailor Strategies for Your Business
The beauty of digital marketing lies in its versatility. Whether you’re a small business targeting a local audience or a larger company with broader goals, there are types of digital marketing that work for you. A well-rounded approach combines SEO, paid media, content marketing, and social media strategies to create a cohesive, effective digital marketing strategy.
Work with MAKE to Build Your Digital Marketing Strategy
At MAKE Digital Group, we specialize in helping businesses craft customized digital marketing tactics that drive results. From SEO and PPC to social media marketing and email campaigns, our team of experts can guide you in developing a strategy with marketing tools that is tailored to your goals. We’re proud to serve a marketing team for clients in a wide range of industries. Contact us today to get started on finding the right marketing methods for your business!
