Building a new website for a client can get complicated long before pixels are allocated and development environments are fired up.

From answering client comments ranging from “wow that’s smart” to “what are they thinking” to finding the perfect spot for that perfect keyword, the website building process is unlike anything else.

And according to our Creative Director Ryan, who moonlights as our self-designated movie aficionado in his spare time (which, let’s be honest, we don’t have much of here at MAKE), there might be another way to approach web design.

So if you’re looking for ways to add more creativity to your design process, or if you just want to learn what’s happening in that brain of Ryan’s, we highly recommend you check out his newest blog on Medium titled “Design websites like you’re making a movie trailer.”