ALDERS
Marketing Case Study for Specialty Building Material Company
Notable project results:
- 184% increase in overall users
- 54% increase in engaged sessions
- Average 65% engagement rate and 88% increase in overall users deriving from organic search
- 87% increase in engaged sessions and 117% increase in users deriving from organic social media
- 289% increase in quality LinkedIn followers, and a 54% increase in LinkedIn page views year over year
Background
In 2022, the MAKE team began a brand refresh for Alder’s, a specialty building materials provider in Salt Lake City, Utah. The aim was to create a new website that reflected Alder’s brand, showcased its products and partners, and highlighted its history and expertise. MAKE developed SEO-focused content to emphasize Alder’s legacy and experience. Additionally, MAKE enhanced Alder’s social media presence, particularly on LinkedIn, to strengthen industry connections and elevate its online profile with regular, professional posts.
Services
Digital Marketing Strategy & Management
Website Development & Maintenance
Branding
SEO & Content Creation
Social Media Management
Sales Support
Objectives
The primary objective was to create an SEO-optimized website that not only showcased their extensive product and service offerings, but also reinforced their expertise through thought leadership-driven blog content. By targeting key terms related to their solutions, the aim was to attract new customers searching for exactly what Alder’s offers, thereby expanding their customer base and enhancing their market position. The MAKE team also sought to translate this approach to organic LinkedIn posts in order to build a following and appeal to industry contacts familiar with the Alder’s brand.
Results
Since launching their new website and refreshed branding, Alder’s has significantly enhanced their online presence and market positioning. The SEO-optimized product pages and updated case studies have successfully attracted brand new audiences, directly contributing to increased engagement and sales inquiries. Leveraging these improvements, Alder’s is now focusing on future growth by continuing to invest in marketing as a strategic opportunity. The success of the partnership with MAKE has positioned the Alder’s team to compete more effectively in the industry, ensuring that their rich history and comprehensive solutions remain at the forefront of the market.
ALDERS
Logo & Brand Guidelines
Stronger branding, modern use of colors and balance. Simple, yet highly recognizable.
ALDERS
Search Engine Optimization (SEO)
MAKE provided Alder’s with a robust SEO roadmap, leading to:
- 65% organic traffic engagement rate
- 88% increase in total users
- 519% increase in total organic keywords ranked for
- Increased quality of traffic, leading to higher sales conversions and project value
519%
increase in total organic keywords ranked for within 6 months.
ALDERS
Website
Clean and modern interface, simplified navigation with intuitive pathways for different audience segments.
- Updated CMS for in-house team use
- Added enhanced functionality, features, and content
- Drastically improved site and page speed
- Integrated advanced user tracking
- Implemented best practice technical and on-page SEO tactics
