Website & Marketing Case Study for Industrial Company
Notable project results:
- 47% increase in organic traffic
- 800% increase in inbound website lead conversions
- New, modernized website, complete with new sales, service & product pages
- Modernized branding, brand guidelines and visual identity kit
AMBROSE approached the MAKE team at the beginning of 2021 as they were preparing for a new website build and an investment in broader marketing services. The AMBROSE team was ready to modernize their brand – a family-owned business with a 40+ year history that needed an updated look and feel across the web. Work began with logo development, shifted to website design and content, and evolved into a comprehensive strategic marketing plan over time.
Digital Marketing Strategy & Management
Website Development & Maintenance
SEO & Content Creation
Graphic Design & Video Production
With a complex business model and a unique value proposition to communicate to their multiple target audiences, the AMBROSE team was ready to build out a custom website that made their dense subject matter more approachable and effectively showcased their packaging equipment as well as their variety of services. Additionally, as part of their marketing efforts, they decided to rebrand their logo to modernize the AMBROSE name.
After the website was launched, AMBROSE was ready to turn their attention to supporting their new digital home with other digital channels. From social media, email campaigns, and blog content to case studies and one pagers, AMBROSE was ready to take a comprehensive look at how marketing could help them support B2B engagement and their sales process from beginning to end.
Leveraging their new website and refreshed branding, AMBROSE has an eye towards the future as they continue to invest in and consider marketing as a key opportunity for the company. Seeing a dramatic increase in qualified website traffic and in-bound conversions, as well as a suite of modernized business development and branding assets, the AMBROSE team rapidly expanding and setting aggressive future growth targets.
Logo & Brand Guidelines
Stronger branding, modern use of colors and balance. Simple, yet highly recognizable.
Search Engine Optimization (SEO)
New SEO roadmap completed, and SEO strategy launched:
- Over 350% increase in keywords ranking for within six months of new website being live
- Nearly 175 keywords were new or their rank was increased dramatically post-launch of new website
- AMBROSE site averages almost 20 form completions every month
increase in organic sessions and 44% increase in average time on page for organic visitors post-launch of new website
Clean and modern interface, simplified navigation with intuitive pathways for different audience segments