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Local Lead Generation Case Study for Home Service Company

Notable project results:

  • 239% increase in on-site conversions
  • 192% increase in quality leads via PPC campaigns
  • 27% increase in organic traffic within first three months
  • Updated website with expanded service and product information

Epoxy Floors by Welch




Towards the end of 2020, Brandon Welch was ready to invest in his new venture as the Owner/Operator of Epoxy Floors by Welch (Epoxy). A former firefighter, Brandon started Epoxy as a side business – but as interest grew and word spread, he shifted his career to pursue the business full time, eventually gaining a significant market share of epoxy related work in and around the Kansas City metropolitan area. As he honed his focus and commitment, he knew it was time to commit to a professional brand and stay relevant in the marketplace. 


Digital Marketing Strategy & Management

Website Maintenance

SEO & Content Creation


Graphic Design



Brandon was looking for a marketing partner who could remain flexible while managing paid campaigns, optimizing his website, and taking care of ad hoc requests along the way. With Epoxy being in a hyper growth stage of the business, he knew it was imperative to work with a communicative team who could grow alongside Epoxy and consult accordingly to maximize his marketing efforts while driving local lead generation every step of the way.


Epoxy’s growth has only continued since the end of 2020 – but with a strategic eye towards the future and a steady steam of leads coming in month after month.  


Search Engine Optimization (SEO)

After a new SEO strategy was launched:

  • Over 1,000% increase in organic traffic year over year
  • Increase of 310+ organic business relevant keywords
  • 160%+ increase in organic leads and conversions


increase in organic traffic within first three months


Website Expansion, Development & Optimization

Blog created with strong keyword integration and value-driven content in mind

Highest performing blog landing page averaged a 20% conversion rate for organic traffic in 2022.

Four service pages created outlining each individual process, colors and finishes, variety of applications, and FAQs relating to each

Service pages as landing pages for organic visitors averaged a 12.52% bounce rate


Conversion Rate Optimization (CRO)

After revamping core website CTAs, UI/UX and user flow:

  • 142% increase in phone call conversions
  • 235% increase in email conversions
  • 340% Increase in text message conversions


increase in on-site conversions


Paid Media (PPC)

Targeted campaigns by both service offering and location to drive high quality leads to the Epoxy team from Google Ads with smaller, variable budgets month to month

  • 220+ quality leads acquired within first 12 months
  • 200 average clicks per month / 9% average conversion rate
  • Ongoing tracking via calls, emails, texts, and form submissions on site via ads to showcase ROI and multichannel attribution


increase in quality leads via paid media channels

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