iResQ
Email Marketing Case Study for Device Repair Company
Notable project results:
- 375+ highly targeted and qualified users engaging with iResQ assets via initial campaigns, resulting in the securing of 5 new enterprise clients, each with significant average LTV
- 12k+ increase in total pageviews YoY
- 185% increase in email traffic to the website YoY
Background
With an overarching goal to build the B2B side of their business—and in particular increase their number of education clients in need of a device repair partner—iResQ engaged MAKE to create a strategic email marketing campaign to communicate with and engage their existing education audiences. Targeting technology coordinators and administrators at both public and private schools across the Midwest, initial drip campaigns followed by monthly e-newsletters were launched in order to consistently remain top of mind to subscribers.
Services
Email Marketing
Web Design & Development
SEO & Content Creation
Digital Marketing Strategy & Management
Objectives
Results
It’s hard to view the results from this campaign as anything other than a significant success. With each enterprise client posessing a significant average lifetime value to iResQ, the name of the game was quality over quantity. Following a full year of monthly email communications and blog content, the iResQ team secured five new contracts, with many more leads and relationships established. Additionally, more than 375 highly targeted decision makes viewed and engaged with iResQ content, setting up future relationships and significant brand awareness.
iResQ
Email Marketing
This 12 month email marketing campaign produced impressive results across the board, from notable quantities of conversions and leads generated to traffic and user engagement levels.
- 17.3% avg. open rate on email drips
- 18.4% avg. open rate on e-newsletters
- 5.5%+ average CTR
- 67%+ on-site engagement rate from campaign traffic
