Marketers define brand personality as a set of human characteristics associated with a brand. Having a defined brand personality guides your brand’s expression and representation

  In 2017, 81 percent of U.S. Americans have a social media profile, representing a five percent growth compared to the previous year, according to

. The rise of video marketing has been one of the most exciting trends in recent years. And it isn’t slowing down anytime soon. The

  Before jumping into which metrics are vital, let’s first establish what social media metrics even are. According to TechTarget Network, social media metrics are

  So you have a website? That’s a great first step, but – it’s like having a store, and no one knowing anything about it.